You’ve created your great project, you’ve done the research, created a prototype, decided on crowdfunding as a way for you to raise the funds to have your dream come true and now your just left with the massive question of; how to promote your crowdfunding campaign. Everything you’ve done up to this point can either fall apart, or your life will be changed forever. Great no pressure!
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5 Steps to running a successful Kickstarter campaign Creating a Kickstarter campaign that exceeds it’s goals and ideally reaches it’s stretch goals and launches your product to a large group is every Kickstarter project managers goal. It’s a lot easier said than done though. Here are the 5 steps to running a successful Kickstarter campaign that if you follow them you’ll be ahead of 90% of the other projects on Kickstarter. 1. Start early and create a great pre-funding campaign The key to getting a large amount of contributers in the first 72 hours of your Kickstarter launch is lining up all your contributers in your pre-launch. That’s right, if you’ve ever wondered how projects become so successful so quickly it’s because of a great pre-launch campaign. Take as long as you need to build the support that you need to have a great launch, make sure that you have at least 50% of your funding already in place before you ever launch and ideally much more. This is when you can take your time, try different things, different videos, different messages, design, whatever it takes until you have people going wow what a slick, cool product, I can’t wait to get mine! 2. Create a great video A cool campaign without a great video is still going to be a blah project. Your video is what tells everyone who you are, this is where you get to be the best of you. Show people why they should invest in you and your product. Remember, people always invest in the person they believe in first and then the product. You want to show them why you’re the best person to do the project, why they can trust you to follow through and get the project completed. In the video you can show your passion and excitement for the project and why they should be too. If your product is something that is best shown then use this time to show people a prototype and exactly how it looks, feels sounds. Show your audience the benefits of your product, why it’s going to change the world or make their life simpler, more streamlined, more fun. Your video should be high energy, full of excitement. Informative but not boring, short but just long enough to show them all the great benefits of the product and tell them about you. have fun with it and people will have fun watching. 3. Create a great website Build yourself a great site that explains all the benefits of your product, tells the world all about you and shows the product in action. Have a very good FAQ section that answers the most common questions. Have your contact information on their so they can ask you questions directly and make sure that you have lots of call to action buttons to ensure that you collect their email information and they know exactly what your asking for and when. For them to contribute to your great new, wonderful product on x date. 4. Build great social media platforms Choose 3 of the top social media platforms that you’re comfortable with and stick to them posting every day up to your launch and then continue posting like crazy all during your project while it’s live. Your pre-funding period is when you build up a large devoted audience that loves you and your product. Ask people for their opinion, get their feedback on your video, your promotional materials and your message. Do they understand exactly what your product is, what it’s benefits are, why they need to have it? Social media is a fantastic avenue to talk to people, get people to share your posts and retweet your message to all their followers. Your pre-funding social media strategy is all about building followers, engaging them and building a support team that will tell all tehir friends when you launch what a wonderful person you are and what a great product you have. 5.Build your personal network Although everything you’ve done so far is on-line don’t forget your friends in the real world. These are your family and friends that have known you for years, have probably already heard about what you’re doing and already like you. Many people just want to know how to get involved and how to help you. Show them exactly what you need and when, You need them to spread the word to everyone they know ( give them the tools to do this), you need for them to contribute and you want them to do it on this certain date. Those are the steps to running a successful kickstarter campaign , now start your planning! Source: Click here Learning how to promote a crowdfunding campaign is just as important as having a great project to promote. So, how does one go about creating a great campaign that people will love, want to back and get excited about enough to tell all their friends about? The first most important part of a great promotions and marketing strategy is a clear, concise message that explains the value that your product brings to the market, what is exciting about your product and why they should help fund your dream. People back people first so put yourself out there, be the front man or woman and make yourself likable, believable, trustworthy, knowledgable and above all show your passion. Remember that you know your project better than anyone, this can be both your greatest asset or your biggest problem. You can explain your project better than anyone so make sure that you do inplain english, easy to understand language with no jargon and always remember that when your talking about your project you’re starting from an understanding level of zero. One of the biggest mistakes that project leaders when they’re learning how to promote a basics of crowdfunding campaign is they get caught up explaining the nuances of the project, the amazing technical challenges that they’ve overcome, the unbelievable features that no one has ever imagined was possible before. These are the videos that turn into long, boring monologues that nobody can understand. Instead you need to present the benefits and features that will solve a problem, make life easier, get people excited and make someone feel like they’re going to be a part of the next big thing. The greatest asset that Crowdfunding has is the products are new, never before seen and ahead of their time. Most people that get involved in campaigns are early adopters that want bragging rights to being the first that had something, as much as actually having the product. Appeal to peoples egos, tug on their heart strings, get people emotional, excited and you’ll be successful. This is where all great campaigns build a great following, by creating a pasionate message and explaining the benefits clearly. A successful promotion always get people involved and gives them the opportunity to share your story easily with the world. Remember the on-line world is no different than the real world, word of mouth is your greatest asset in the real world, it’s no different in the virtual world. Create a story that people will want to share and continue tell your story consistently, precisely and across all your channels of communication you have. We’ve discussed various ways of how to promote a Crowdfunding us campaign in past blogs and different media channels. Another great avenue we haven’t discussed yet is creating a blog talking about your project. Show people how you got started, how you came up with the idea for your project, what help you had, the challenges that you had along the way and the successes. People love a story that shows that your human, they love to know about the challenges and they love to back someone that can show both sides of themselves. When you’re creating your message always remember who your target market is. If you haven’t defined your ideal customer yet that’s the first thing you should do. Is your target market male or female, educated or young adults, living in the US or Europe, what are their interests? These are all things you want to try and define, this will change in how you position your message and how your messages are written. Are you talking to technophobes or people who don’t understand the technical details? Facebook is a great medium for targetting people based on interests and demographics. Google adwords can be a great way to reach people based on searching for certain keyword terms and combining the two can generate a strong, results orientated marketing and promotions strategy that gets results. The key is to reach your target market with a clear and consistent message and give them something to get excited about, tell all their friends and brag to everyone that they were the first to know about it. Learning how to promote a crowdfunding campaign will open up a whole new world of enterpreneurialism, a new source of funding for your new projects and a great way to get your name and your projects out to the people that matter and the people that will fund you. |
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